One of the most recognized licensed product authenticators in the licensing business is the “Officially Licensed Collegiate Products” (OLCP) label. Each year, this label is affixed to more than 100 million collegiate products in the U.S. and it serves as a quality seal of approval in representing the authenticity of licensed collegiate products.
LSU Licensees are required to use an OLCP hologram hangtag or affix an OLCP hologram sticker to all Officially Licensed LSU products.
LOOK FOR THE LABEL
When shopping for LSU merchandise, look for the “Officially Licensed Collegiate Products” label. This label is your assurance that the product you are purchasing is authentic and represents the goodwill of the University. When you see this label on a product, it signifies that the merchandise has passed the standards set forth by LSU and guarantees that a portion of the purchase is returned to the University in the form of a royalty. At LSU, revenues generated through the sale of licensed LSU merchandise support the University’s general fund and athletic programs. Products that do not bear the label, but use the marks of LSU, may represent an infringement of trademark laws.