Manship School of Mass Communication students at LSU received second place in the National Organ Donation Awareness Competition, or NODAC, on Nov. 9, for creating and executing a campaign for Louisiana Organ Procurement Agency, or LOPA, to spread awareness of organ donation across campus.
“This award would not have been possible without the support of our professor Jinx Broussard or LOPA’s Community Educator Lori Steele,” said Francesca Brewer, 2015 Manship School graduate. “We are honored to represent this organization and look forward to making an impact as organ donor ambassadors. The most powerful gift anyone can give is the gift of life.”
As part of the service-learning course MC 4005 Campaigns, taught by Broussard, eight Manship seniors formed Impact Communications, a student-run public relations firm, partnering with LOPA to run a semester-long educational and awareness campaign. LOPA educates the public of the importance of organ and tissue donation. Impact Communications dedicated spring 2015 to raising awareness about the importance of organ donation and increase Louisiana’s organ donor registry.