The LSU business system includes pieces that are frequently the University’s first contact with external audiences. Therefore, these items should present a consistent design, color palette, and typeface.
The LSU business system consists of the following items:
- Business cards
- Campus correspondence
- Compliments card
- Mailing labels, and return address formats
- Fax cover sheets
- Formal name tags
- Memo pads
- Note cards
All campus units must use the designated business system. Campus correspondence forms, fax cover sheets, and mailing labels are available online as templates.
The remaining items, including letterhead, must be ordered from the Office of State Printing.
Items within the LSU business system may not be used for personal matters, non-University business, or student organization efforts.
Personal e-mail and/or Web addresses that do not contain the LSU extension will not be included on LSU business system items.
The LSU visual identity program provides a method for creating a customized signature by utilizing one of the official logos with the addition of a specific unit name.
Contact the Office of Communications and University Relations to obtain the signature your will use.
Individual unit names may be customized and added to the signature underneath the parent unit.
The unit name
- should NEVER replace the parent,
- should NEVER be larger than the parent,
- should be typed in one of the three approved typefaces,
- should be the official name as listed in the LSU General Catalog or the LSU Faculty, Staff, & Student Directory (e.g. Department of History, not History Department).
All standards and guidelines that apply to the basic logos also apply to the supplemental signatures.
If you have any questions, contact the Office of Communications & University Relations at firstname.lastname@example.org.