A consistent identity is a vital part of LSU’s relationship with the public. Simple things like fonts, imagery, and colors, when used consistently, make for a stronger brand and add to the public’s ability to identify LSU. By consistently producing high-quality, smart communications, we show our commitment to preserving the integrity of LSU and ensure audiences that Louisiana’s flagship university is a trusted, global, confident, and progressive institution now and in the future.
On May 22, 2012, LSU launched a new business system, using a revised LSU logo that no longer includes an image of the Memorial Tower. While it is a beloved campus landmark and a fitting tribute to veterans of World War I, the tower is being phased out as a part of the LSU logo because so many other colleges and universities have similar looking towers. The new look is very LSU-specific, which is helpful in an effort to more effectively brand LSU.
Designed by LSU’s Office of Communications & University Relations, in conjunction with the Office of the Chancellor, the new business system sports a simpler, streamlined design that is aimed at increasing the longevity and strength of the LSU logo and the university’s brand. The redesign continues the effort to merge LSU academics and LSU athletics branding to present LSU to the world with one voice.
We are currently updating the brand manual to reflect these recent changes and will release the update as soon as possible.