The Manship School of Mass Communication offers the following concentrations:
The digital advertising curriculum allows you to learn by writing, planning, executing, and evaluating campaigns and events. It builds up to the final course, in which you will work on advertising campaigns with local and national clients. Things have come a long way since the days of Mad Men, and you will be prepared to bring the advertising profession even further when you enter the job force with the knowledge you’ll gain.
The evolving digital media demand stories that include text, pictures, video, and interactive elements. As a journalism student, you will learn how to create these multimedia stories by developing research, writing, web, and visual skills. You will leave with industry-quality technology training and storytelling skills that translate across all journalism outlets.
Here, you will learn the skills necessary to work in political campaigns, run for office, cover politics as journalists, handle press relations, evaluate policy proposals, and lobby government and policy makers. Political communication is also one of the best majors if you are thinking of attending law school after graduation.
As a public relations student, you will build good writing skills, gain an understanding of the inner-workings of traditional and digital/social media, and become a good all-around communicator. The best professionals in this field move easily from writing a news release to planning a product launch to damage control in the media.
Bachelor of Arts in Mass Communication
Brand manager, media strategist, broadcast journalist, print journalist, web journalist, political strategist, advertising executive, social media specialist, media relations specialist, public relations specialist, press secretary, political campaign manager, communications director