LSU Director of Research Communications Ashley Berthelot was interviewed by Denise Graveline, veteran of the field and public relations expert. Berthelot discussed the new and innovative methods the department is executing in order to get the word out about LSU research. Getting started on the press release diet @LSUResearchNews by Denise Graveline … Read More
Communicating the broader impacts of your work is integral to managing successful research grants. At some point during your career, you will have to interact with the media to ensure that your findings get out to a larger audience. However, there’s always the fear that your message will be lost or misconstrued by journalists. LSU’s… Read More
Communication can be a challenge. It can be especially challenging when you’re trying to explain complicated, jargon-filled research to a lay audience. But that’s what we do everyday. Some stories are easier to translate than others. For example, Troy Blanchard’s study showing that small businesses have a positive effect on the health of a small… Read More
One of my earliest mentors was David Madden, author extraordinaire, who has since retired from LSU. I like to think he took me under his wing because he saw potential, but most likely it was my lack of direction paired with an overabundance of –ing verbs. “People tell you to ‘write what you know,’” he… Read More
